30 Points of Light
I Choose Life Foundation
Brand identity for an initiative celebrating 30 young Nigerians under 35 who embody courage, resilience, and positive change.
Project Brief
30 Points of Light is an initiative by the I Choose Life Foundation, in partnership with the Federal Ministry of Youth Development and the Embassy of Sweden, celebrating 30 young Nigerians under 35 who embody courage, resilience, and positive change.
Our Approach
When the ICLF team shared the vision, we knew the branding had to go beyond recognition, it needed to feel like a movement of light and hope. Our approach was to translate that spirit into visuals that radiate warmth, unity, and motion.
The Result
For the brand identity, we used the visuals to reflect how each young person's story contributes to a brighter Nigeria. The end result is a visual system that feels alive, warm, and Nigerian celebrating youth, resilience, and transformation. The first edition of 30 Points of Light held on December 3rd, 2024, in Abuja, was not just an event, it was a moment of pride. Seeing the brand come to life across stage designs, media walls, digital banners, merch, and storytelling visuals felt like watching purpose take form.
Scope of Work
Visual Identity and Event Branding
Project Gallery
